digital marketing

Overview of Website

What is Website?

It is a collection of webpages or a place connected to the internet where the company put its information that can be found on the World Wide Web.

Different kinds of websites:

1. Informational websites: sites that enable readers to find information on particular businesses or topics. It is the first version to hit the internet.

2. Brochure/catalog style website: it contains a depth knowledge or information about a store, business, or any other thing.

3. E-commerce website: it means online shopping or directly shopping from a computer.

4. Blogs: these contain deep knowledge or brief information regarding the topic. It is best for both businesses as well as personal use.

5. Personal website: it is created by friends or family to share their information and pictures online with each other allowing people to keep in contact.

Types of websites:

Static website	Dynamic website
It contains prebuilt content which remains same every time.	It is generated quickly and changes regularly.
Uses HTML code for developing a website.	it uses server-side language such as PHP, JSP, etc.
Flexibility is the main advantage of static website.	content management system is the main advantage.
Content only changes when someone publishes and update file.	pages contain server-side code which allows a server to generate unique content when page is loaded.

What is domain and web hosting:

Domain name- it contains a combination of letters and numbers and various domain extensions such as .com, .net, and many more.

No two websites can have the same domain name. eg. www.digitalworld.com

Tips to choose a domain name:

· Easy to type
· Short
· Memorable or catchy
· Use keywords
· Appropriate domain extension

Web hosting

It is a storage that is provided in the server and the facilities provided to create and maintain a site and make it accessible on the World Wide Web.

Some of the sites to build a website :

· Go, Daddy,
· Hostinger
· Shopify
· Weebly
· Jimbo

Website Designing Service in Delhi

Web designing or website designing refers to designing a website for the end user, who can easily access it via the internet. A good website includes several factors like user experience, interface design, graphic design, search engine optimization, and content.

A website designer works on the layout, appearance, and content of a website and enhances the user experience that helps a business to build its brand value among competitors.

In digital marketing, creating a website is the first step for any brand. A user-friendly website plays an important role in digital marketing. If you are in search of an authentic or best website designing company in Delhi, Kayra infotech is the best choice.

Why website design is required?

It is important for you how to represent your brand among users.
It gives the first impression on your potential customers.
If your website is dull or broken, no customers will return to your website.
It helps you to rank on search engines like Google.
It builds trust with your audience.

Top 5 reasons

how web designing can boost your business

Navigation

With well-developed website navigation, users can easily explore and understand your website. It includes a well-marked navigation menu that shows a list of different web pages. It does not need to have advanced fonts, simple navigation attracts more customers.

Usability

The website design has a significant impact on how your visitors will find what they are looking for in your website. It should be easy and understandable so that the user’s credibility will increase. Poor site design makes it harder for users to use what they need.

Content and visual element

Content is the backbone of the website. It should be easy and specific to the topic. High-quality content makes your website reach a higher audience and puts your website at a higher ranking.

Visual elements include line, shape, volume, value, color, texture, etc. It will make or break a website’s user experience. It should be attractive so that users will visit your website more than once.

Brand professionalism & trust

If you have a well-establish brand, your customers will recognize things like your logo, colors, and style. Your website design should reflect your brand and attract people. Professional brand automatically attracts more customers’ attention and build trust among users.

Conversion rates optimization

It is a process of increasing the percentage of users to take the desired action. So the best way to improve your chance to get more conversions is by running conversion rate optimization campaigns.

Here is the top companies for web designing services

KAYRA INFOTECH

Kayra infotech is a professional website designing company in Delhi with long years of experience and a depth of knowledge. They help in developing a user-friendly navigation structure, the best graphic designing part, minimizing the website loading time, and optimizing content to respective pages of the website.

Services: E-commerce website development service, domain registration services, web hosting services, SSL certificate services.

WEB CLICK DIGITAL

Web click digital is a top notch company which is not only provides best designs but also offers website designing services. It provide a user friendly interface and attractive info-graphics in website. Web click India provides customized touch, fascinating info-graphics, high-quality content, user-friendly interface.

Services: Responsive designing, static website designing, E-commerce website designing, dynamic web designing, flash website designing

WEB PULSE

Web pulse is one of the best companies for website designing. It offers creative websites for all types of business, individual, corporate, SMEs, govt projects, etc. with 10 years of experience.

Services: E-commerce website, corporate website, landing page design, PSD to HTML conversion, responsive web designing, custom web designing.

CSS FOUNDER

CSS Founder is known as the best web designing company in Gurgaon working for over 7 years across the globe. It provides services not only in India but also abroad.

Services: Website designing, E-commerce development, website development, CRM development, and custom website development.

SAM WEB STUDIO

Sam web studio is Delhi based company providing website designing and development services. Their motive is to build a world-class website for clients to boost their client’s business. The offers an affordable range of website design services.

Services: Static Website designing, custom web design, E-commerce solution, responsive web design, mobile web design, dynamic web design, website maintenance, corporate web design, website redesigning.

Digital Marketing Agency in Delhi

Digital marketing is also known as internet marketing. It is a process of advertising a product, service, idea, or brand through a wide spectrum of digital space.It has become the most important aspect of business in today’s era. Digital marketing has made vigorous progress over the past few years in the digital world and become a strong marketing technique for business organizations of all sizes i.e. small to large.

It helps in the promotion of the brand with potential customers using the internet and other forms of digital communication. It includes social media marketing, email marketing, mobile marketing, etc. a strong digital presence can help a business to reach potential customers and help in increasing sales and reaching target markets.

Earlier, there was a presence of traditional methods in any industry but now it is shifted to digital marketing.

What differentiates traditional marketing from digital marketing?

Traditional marketing is a method of promoting business in the offline mode to reach an audience and includes promotions such as television, radio, newspaper, etc.

Whereas, digital marketing refers to internet marketing. Digital marketing services will help you to reach out to the buyers of your products or services and increase your convention rate.

Reasons why to choose digital marketing:

Digital marketing has a very productive and efficient career.
There is high demand and job opportunities in this field because the industry is becoming more advanced day by day and the competition in the market is also rising every single day.
Work diversity in career because work in digital marketing has a variety and technicalities and needs specialization in every single department.
Creativity is a must in this industry as the creative mind can create the best of themselves out of a simple piece of information.
Good pay to beginners as well as experience in this field.
Digital marketing has a very productive and efficient career.

Categories of digital marketing

Search Engine Optimization

It is a process of getting traffic from organic search results in search engines. We can enhance our online presence and gain more relevant traffic to our business website with customized SEO strategies and services.

Social media marketing

It is a form of internet marketing that is done with the help of social media apps and engages your targeted audience more creatively and spreads your brand awareness by opting for social media marketing services.

Email marketing

It is powerful marketing that helps your business to grow by promoting loyal customers and gaining trust. It is a form of market that keep your customers aware of new products, discounts, and other services by email list.

Content marketing

It is an essential step in digital marketing and it just not only helps in educating the customer but also generates trust. It makes visitors revisit your website and may recommend others to trust your content as well to get more organic leads to the website.

Here is some top digital marketing agency:

Kayra infotech

· Kayra infotech is one of the leading digital marketing agencies in Delhi. It offers the best digital marketing services and course training.
· It is a technology-wise creative company doing extensive projects in the fields of SEO, PPC, website designing, brand promotion, etc.
· It provides a one-stop solution software, website, ERM, and CRM software, and all type of E-commerce with a complete IT solution.

Service offered:

PPC services
SEO services
SMO services
YouTube video marketing
Email marketing service
E-commerce website development service
Domain registration service
Webhosting service
SSL certificate service

Social Eyes

· A fully digital marketing agency known as Social Eyes, founded in Delhi in 2012. They provide high-quality services to every type of business to meet their objectives and satisfy client needs.
· They have a group of skilled staff who help you to make it possible for your brand to communicate effectively, establish an online community and reach the targeted audience.

Service offered:

SEO services
SMO services
Social media marketing
PPC services
Content marketing
Influence marketing
Graphic design
Logo design

Ezranking

· Ezranking is one of the top digital marketing agencies in Delhi. This firm helps small-scale businesses to increase their online presence in the marketing field.
· They have a highly creative staff and offer you services like expert web design, web development, social media marketing, etc.

Service offered:

SEO services
SMM services
SMO services
PPC services
Web design & web development
E-commerce solutions
YouTube marketing

Digital markitors

· Digital markitors is a professional agency with 10+ years of experience.
· They are Known for their creative ideas, and SEO practices but their main focus is on ROI-driven SEO practices and tactics that help in brand awareness.

Service offered:

SEO services
SMM services
SMO services
PPC services
Web design & web development
E-commerce solutions
YouTube marketing

Pulp strategy

· The pulp strategy was established in 2011 in Delhi.
· They have a fresh method of approaching digital marketing which is a seamless and creative process that helps business to achieve their goal.

Service offered:

SEO services
SMM services
SMO services
Internet marketing
Content marketing
E-commerce solutions
Google ads campaign